Online reviews can make or break a clinical practice

Online SurveyMost practitioners do not believe that soliciting feedback and clinic reviews from their patients are irrelevant to their practice. Oftentimes, doctors believe that the patient’s afterthought of their physician visit is quite insignificant.

An online survey proved this wrong. In an online survey of 341 participants conducted late 2013 by Digital Assent, an award-winning healthcare company, data showed that seventy two percent of patients responded that negative and unpleasant reviews for a doctor will give them a lasting bad impression and would discourage them from consulting the particular physician. Furthermore, forty six percent of patients stated that two to five feedbacks are enough to make them seek another available doctor, even if that particular clinician has a hundred of other positive reviews.

The company’s first annual online patient review survey was conducted with the goal of establishing what patients refer to as a preferred clinical practice, and to convince doctors of the need to receive positive feedback from their patients to be able to maintain their clinical practice. This medical research also serves to encourage doctors to develop and keep a good reputation online.

Furthermore, the survey also showed that not only do physicians need feedback from their patients to establish a preferable clinical practice, but also a recent and continuous flow of medical doctor reviews. These also showed a significant impact on patients. Data show that when a particular feedback is already a year old, the patients think that it already is not credible and is being regarded as irrelevant.

Digital Assent is a US based healthcare company and is the leading provider of online reputation marketing and real-time patient satisfaction survey. They developed the award-winning PatientPad, which provides patient satisfaction by maximizing a patient’s visit to their doctors. It allows the patient to effectively manage their appointments and browse through the available information and feedback regarding their doctor while in the waiting lobby of the clinic. During the visit, the patients can also use the PatientPad to browse through medical and health information and apply for medical financing among others. It also allows practitioners to check and monitor their most recent patient’s experience through real-time back-end access to the system. The patient’s reviews and feedback can also be automatically synced with the doctor’s website and social media pages.


PRWeb. // 29 January 2014. 6 February 2014 <//>.

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